What does "author's purpose" refer to?

"Author's purpose" refers to the reason the author has for writing a text, which can include various intentions such as to inform, persuade, entertain, or express feelings and ideas. Understanding the author's purpose helps readers grasp the underlying message and motives behind the text. For instance, an author who aims to inform may present facts and data to educate readers about a topic, while one who seeks to persuade will use arguments and emotional appeals to convince the audience of a particular viewpoint. Recognizing the author's intent enhances the reader's ability to analyze and interpret the content effectively.

The other options, while related to an author and their work, do not capture this fundamental aspect. Background information about the author provides context but doesn’t define the purpose behind the writing. The type of audience targeted is relevant but does not directly explain the author's specific motives. Lastly, the techniques used to develop characters are more about style or craft rather than the overarching reason for writing.